Our Mission: Praga, The Authentic Czech Beer Experience.
Our mission is to deliver on a global scale not only the best tasting Czech beer, but The Authentic Czech Beer Experience at a reasonable price while still using only the highest-quality Czech ingredients and brewing processes according to the best of the Czech brewing traditions.
Our vision is to make our flagship brand, Praga, a global household name while maintaining affordability and quality. No matter where you are in the world, Praga will deliver a taste and experience of a true European beer in the Czech tradition.
Our Story: Miro and Martin
Something was missing. Miro and Martin, two friends and beer executives who spent decades expanding the brands of leading global brewers, knew they could do better. They wanted to recapture the pride and joy of producing not only superb beer, but beer that delivered the authentic experience of the storied Czech brewing heritage with every sip.
So in 2004, they decided to follow their dream, and the premium Czech beer brand, Praga, was born. In the years since, The Authentic Czech Beer Experience has been enjoyed by beer lovers in more than 35 countries. Due to their dedication to uncompromising Czech brewing standards and local ingredients, Miro and Martin continue to deliver on their dream today.